OUR VISION

We make being active through cycle sport more accessible. For that reason all our events are 100% free

TO BE DIFFERENT

We're challenging the rules. We're redefining the gateway to cycle sport

TO BE UNIQUE

By being different we create a unique visibility for our message and those of our partners

TO BE ACCESSIBLE

We're not mass participation, we're mass engagement. We encourage greater participation by bringing sporting theatre to new audiences

TO MAKE CONNECTIONS

Our live events connect through people's sporting passion and imagination

TO BE EQUAL

Our female pro competitors have complete parity with their pro male counterparts. We're part of #ThisGirlCan

TO ENERGISE CHANGE

We engage with elite sport yet still energise change at the grass roots

TO BE COMMITTED

We recognise our role in promoting the clean sport message. We work with UK Anti Doping to deliver our Clean Sport Committment

TO ENTERTAIN

Our BikeParty events create a unique actions sport / live music platform with pursuit racing at its heart.

TO INSPIRE

We work with Cycling Futures to promote greater access to cycling in schools.

TO BE SPORTING

The rules of the game have been specifically devised to ensure close exciting racing which is accessible to everyone